Executive Overview
Business health, target risk, cash in inventory, and owned priorities
Financial & Profitability
Revenue deductions, contribution bridge, and SKU economics
Sales, Channel & Product
Marketplace quality, portfolio choices, and repeat behavior
Marketing Performance
Spend to customer, revenue, and contribution performance
Inventory & Action Center
Stock cover, revenue risk, purchase priorities, and action ownership
How the platform works
Raw reports become governed metrics before they become decisions.
Metric logic, product hierarchy, channel definitions, costs, and attribution rules are agreed with business owners—not assumed by a visualization tool.
Data sources
↓Commerce, advertising, finance, inventory, spreadsheets
Mapping and validation
↓SKU, channel, cost, campaign, and missing-field checks
FMCG business logic
↓Net revenue, fees, COGS, contribution, stock cover, targets
Native operating views
↓Role-specific dashboards, filters, comparisons, and exports
Insights and actions
Financial impact, recommendation, owner, and due date
Seven-stage implementation
Typical go-live: 3–6 weeks.
Timing depends on source quality, SKU count, channels, history, metric approval, and custom connection work.
Business and data audit
Customer provides: Business goals, reporting samples, source access overview
Metric-definition workshop
Customer provides: Finance and commercial owners for sign-off
SKU, channel, and cost mapping
Customer provides: SKU master, COGS, fees, channel and campaign taxonomy
Historical data validation
Customer provides: Comparable finance and marketplace reports
Dashboard configuration
Customer provides: Targets, user roles, alert thresholds
Team onboarding
Customer provides: Named users and decision ownership
Go-live and monitoring
Customer provides: Weekly feedback and source-format change notice
How common FMCG data is handled
Marketplace fees
Mapped by channel and fee type before net revenue is calculated.
Discounts and refunds
Separated from gross sales so promotion depth and returns stay visible.
COGS
Assigned at SKU level with effective dates for cost changes.
Advertising spend
Matched by platform, campaign, period, and agreed attribution rules.
Product and SKU mapping
Variant names are normalized to one product hierarchy.
Changing source formats
Validation flags missing columns and pauses affected refreshes for review.
Role-based access
Users receive only the workspaces and operating views assigned to their role.
Data configuration
Fees, costs, targets, and definitions can change with documented effective dates.
Dashboard configuration
Brands, channels, categories, alert thresholds, and action ownership are scoped.
Reports and exports
Teams can prepare filtered stakeholder views without rebuilding spreadsheets.
Data validation
Missing mappings and source-format changes are surfaced before metrics are trusted.
Security scope
Storage, retention, processors, deletion, and incident contacts are agreed before go-live.
Let’s untangle the first question together
Bring one messy report. Leave with a clearer next move.
We’ll spend 45 minutes on your sources, metric gaps, priority decision, and the safest next step. No generic sales presentation.